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Kenneth A.
Marketing Specialist | Leveraging Traditional/Digital Marketing | Driving Revenue Growth For Brands
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What excites me the most in marketing is the network I make. ✍️Remember the saying, "Your Network is your Net-Worth?" This is particularly true.I used to run way from marketing roles, saw it as a tedious career. This was partly as a result of seeing the stress in the field sales reps, whom I mistook as marketers 🤔 trying to sell their products. (Those guys been dey suffer sha 😂)You can't be marketing colognes and don't wear any? As a marketer, you are first the brand before the brand you represent. 🧐📌 Being deliberate about marketing gives you access to different persons, whom you learn from, connect with, and as well leverage on their existing network to increase your net-worth.📌Being a deliberate marketer, can be likened to increasing your net-worth...My name is Kenneth A., a marketing specialist with expertise in social media marketing, brand management, and brand positioning.
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Kenneth A.
Marketing Specialist | Leveraging Traditional/Digital Marketing | Driving Revenue Growth For Brands
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What helped me grow my career as a marketing manager? ✏️As soon as I resumed the position as the marketing Manager for Enviable Transport Services, I leverage on the existing relationships and networks I have built over the years.Not much of a network but, it gave me a starting point. I strengthened my existing networks/relationships (customer relationships); using them as an entry point for a much larger network and this did the magic.For every network/relationship, I nurtured, ensuring it wasn't all about sales but, meaningful relationships, giving me access to more networks.A marketing manager needs viable network to succeed.
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Angela M. Insalaco
Marketing Project Manager - Specializing in Managing Client Marketing Projects
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Back in my client-side days, I had an executive tell me she wanted marketing to create a printed collateral piece that featured every single person who worked in one of our business verticals.Her sycophantic sales team thought it was a great idea.I the lowly marketing person did not for several reasons.1. A piece like that makes it super easy for your competitors to know everyone in the vertical and come poaching. Why make it so easy?2. The company had like a 40% turnover rate. We would have to reprint this thing every two weeks to keep up with the comings and goings.My boss and the other execs freaked when they heard this idea and it was killed.Just because an executive (who is brilliant at her job) has a marketing idea doesn't mean it's a good one.
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Leslie Berton
Managing multiple markets & Growth is a challenge ? Externalise your regional marketing for France or the UK. Gain efficiency and increase your ROI
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Distributed by French distributors… Great unless the sales are not happening… I had a conversation with a new company. France is their newest market. A Great product distributed by quite a large number of french distributors. But there is one issue: the lack of brand and product awareness: the result is a lack of sales and the need to reassure the distributors. For them, I proposed a quick win strategy to start with: An influencer campaign alongside with strategic paid campaigns.Then, add long term brand awareness actions.The plan is to put everything in place and reassess after 3 months. —— That's my mission and my why! I am here to help you succeed in a foreign market using marketing and communication tactics. It's often fueled with coffee. ☕Let's take 30 minutes to chat about your needs. I am your interim Marketing Director, helping companies localise their marketing for successful expansion in France or the UK all aligned with your business strategy.
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Nathan Yerian
CEO @ Anthem Content | We Create Social-First Video Content Engines for B2B
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Marketing's job is NOT to generate leads and manage trade shows! If that's all you've tasked your marketing team to do, you are missing out on the opportunity to speak to your market. As it turns out, the majority of your market isn't ready to buy (yet). Yes, they may be online, or at a trade show, but that doesn't mean that they want to buy. Therefore, we need marketing to be more focused on telling your story to create BELIEF, not immediate buyers.
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Gunder Lie
Owner of G&P Rekruttering AS
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Are you ready to strengthen our market profile? finn.noA demanding position in marketing
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Jochem Koole
Strategic marketing & BD adviser for professional service firms
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With friends like that, who needs enemies.I'm surprised. No wait, flabbergasted. With the amount of push back global marcom departments are willing to give their local colleagues.I believe marketing is a game best played on a local level. Because of the simple fact that most markets are in fact... local. And many relationships are cultivated locally.Don't get me wrong, I understand that a global brand is best managed on a global level. But that's what a global mission, a vision, and brand values are for. Right!?So, I see no reason why global marcom departments would frustrate their local colleagues in their efforts to book tangible business results.Why would a head of marketing force a local team to use a hideous visual that is in no way appealing to the market and will only scare away potential buyers (and potential colleagues)?Why would a global steerco prevent a local expert to publish an opinion piece related to local news and deny them the opportunity to strengthen their organization's reputation?So, please global marketers, stop frustrating your colleagues. They only want your organization to be successful on a local level. Don't deny 𝘵𝘩𝘦𝘮 this opportunity. And don't deny 𝘺𝘰𝘶𝘳 𝘴𝘵𝘢𝘬𝘦𝘩𝘰𝘭𝘥𝘦𝘳𝘴 this opportunity.
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Symology
1,176 followers
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Lee Bennett is out and about again, although today is a Marketing event at Old Trafford, rather than an Asset Management or Street Works event. At Symology, we don't really do marketing. We'd rather invest in our solutions and focus on our existing customers ❤️. This builds long lasting relationships and a strong reputation across the community.We do have a small Sales team, who only sell where there is a need, that we know we can provide. They operate with no targets or commission based earnings, to ensure this approach. If we can't do it better, we won't try and sell to you.We believe this makes us different.If you don't know who we are or what we do, get in touch. #assetmanagement #streetworks #authorities #utilities #auroraishere #highways #streetlighting #bridges #structures #waste #groundsmaintenance #prow #customerservice #floodrisk #licences #HSEQ #lanerental #roadspacebooking #permits #playgrounds #parks #trees #enforcement
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Dean Jennings
Supporting the changing world of recruitment solutions.
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Excited to share that Daisy Rowan our Global Head of Marketing is on the search for a Senior Marketing Manager / Demand Generation Manager . Having worked with Daisy and her wider team on a number of projects this year - I have to say this is an incredible opportunity for anybody in my marketing network that might be looking to challenge the status quo of the marketing world. If you are interested in having a conversation surrounding this, please do get in touch directly with myself or Daisy - link to the advert can be found in the comments below! #marketing #marketingroles
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Becky Furbee
Commercial Strategy Leader & Talent Advocate | DVP of Sales & Marketing at Paragon Medical
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"Why do companies shy away from using the word 'marketing'? 'Can we call it product management instead?' I was asked by my future manager at Paragon Medical. I was puzzled. 'Why not just call it what it is? Marketing...' I asked myself.Throughout my career, I've navigated various roles within a large OEM and now at a mid-size contract manufacturing organization. Drawing from these experiences, I've developed commercialization strategies for end-user markets and new capabilities to drive Paragon Medical's journey towards becoming truly commercially-led. I am immensely grateful to the organization for these opportunities.Yet, I still recall those initial conversations with a sense of bewilderment. Why was 'Marketing' considered taboo?Engaging with smaller businesses in MedTech and diverse industries, I've been labeled a growth strategist, dot connector, or vision caster. I've been advised, 'Don't call it Marketing when explaining what you do to others.' But why?Often, organizations lacking a built-in marketing function view it narrowly as advertising, external communications, internal posters, websites, and the like. This underscores the importance of fostering a culture that appreciates strategic planning, growth projection informed by market intelligence and VOC (Voice of Customer), commercialization strategies, resource allocation, and effective sales execution channels and educational tools, among other facets. These elements ultimately enhance advertising, communications, posters, and websites. I’m excited to report after 2 years of strategic execution and demonstrating the power of MQLs, Paragon Medical has fully embraced how Marketing adds value! (Feel free to check out some of the cool things my team is doing at ParagonMedical.com!) If you're interested in learning more or have faced similar challenges, please leave a comment. I'm eager to hear how you've championed the value of Marketing within your organization!" 👇👇👇👇👇👇
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